Whether you’re a digital motion artist, a copywriter, a marketing professional, or other accomplished creative, an e-portfolio is a great way to boost your street cred and to highlight your skills. This’ll serve as an introduction to your premier skill set as a creative expert. Along with a well-written resume and cover letter, a killer digital portfolio can complete the winning combo that’ll help you land your dream design job.
When creating your portfolio, be mindful of the things you include and the effort it’ll take to showcase your creative skills. To make it easier, here are a few rules you should follow in creating your digital work collection.
Best Foot Forward
Preparing a portfolio that includes a hodgepodge of disconnected designs, videos, and animations may reflect on you and suggest a lack of focus, particularly on the type of business you’re trying to enter. While it’s always a good idea to show the range of creativity you have, you should also remember that less is more.
Choose only your best works. If you’re a Photoshop expert, a graphic design portfolio should be your focus. If you’re great with After Effects and stock video clips, then concentrate on a demo reel of your best motion graphic and editing work. Your skillsets may lie in different arenas, but choosing one craft to highlight your work is more professional.
Keep things current, as digital moves fast. Try to focus your work on recent products, technologies, or stories. Avoid going back to projects that are more than seven years old so that you won’t come off as a dinosaur or someone who’s clinging to past successes. An exception, though, is if an old project won an award, was groundbreaking, or something that made you famous. This can be anything from a short film that won an award for its creative use of stock video clips, a website that became popular, or an image that garnered high publicity.
Putting your samples in context makes a huge difference. Not everybody, though, can do it properly. Don’t just present impressive graphic design, tell the story behind it. Tell them why you created it, who was the client, what were you highlighting, and how it was received. A paragraph or two is more than enough to provide enough background to make the audience appreciate your work more.
Digital portfolios are a great way to impress any employer or client. Make sure yours stands out by making it a reflection of your personality and creative skills.