Being an SEO reseller is not as easy it sounds. While you may enjoy plenty of benefits, you still have to do your part in delivering quality results. Some new SEO resellers, however, have to deal with several problems because they may have made the wrong decision at some point.
Fortunately, you can avoid such beginners’ mistakes. If you are planning to venture into the SEO industry to become a reliable reseller, there are a few things you should keep in mind. Look at the following secrets professional SEO resellers keep to stay in the game.
For many resellers, clear communication lines with the clients are their priority. This includes letting them know how their campaign is performing, suggesting alternative strategies they can explore together, or providing any information about search engine algorithm updates. You can build long-lasting relationships with customers by being open to them. Reports and campaign summaries are ideal solutions you can use.
Do Not Rely on Just One Strategy
The SEO industry is ever-changing. Any strategy that works today may not be that effective in the next few months. This is why you should never just rely on a single SEO strategy. Diversify your tools and find new ways to keep your clients’ brands in a good position.
Explain Your Strategies
There are different kinds of clients, from the overly demanding to the nonchalant. Nevertheless, you should always explain how you would go with their campaign when they inquire about your strategies. Give them concrete examples and provide realistic goals they can evaluate after every campaign cycle.
Provide Consistent Client Support
A good SEO reseller knows how to drive their client brands to good rankings. But you must also know how to provide feedback and entertain inquiries. While your strategies may work, if your clients cannot reach you for questions or updates, they might look for other SEO service providers. Be consistent with your client support operations and they may come back for more.
Stick to the Deadline
Though the SEO industry may prove erratic sometimes, it still pays to keep up with your timeline. This means you have to deliver your part on time. No client wants to lag behind their competitors, and if their SEO reseller cannot help them, then they are better off with others.
SEO is a challenging yet rewarding venture. You just have to know when and how to pull all the stops to keep your clients satisfied. It does not matter if you are a beginner or not; learn to use these trade secrets and you may do fine.